Case Study: Australian Open, Tennis Australia, AO2020 Campaign
Customer Experience, Ideation, Digital Design, Activations, UX/CX, EDMs, Device Testing, Development
Goals achieved: Increase engagement and ticket sales across trackable digital products
My role: Digital design, creating and presenting physical and digital activation decks for partners, brainstorming, training & mentoring juniors, device testing x96, creation of best practice usability guidelines, implement acknowledgment of country statements across digital products. Develop EDM digital marketing strategy, create best practice guidelines, improve accessibility, design and develop hundreds of email marketing campaign and social media assets prior to and during the AO2020 tennis season.
Expanding the show-stopping email marketing campaign to social media post and story assets, and further boosting engagement.
Genuine collaborations with genuine people are where it's at. Let's connect in real time and have a gander at the possibilities. Who knows, we might just make some awesome things happen in the world, together.